For PMMs · by engineers

You spend 3 months herding cats.
We built the cat herder.

Shiplog is the first AI built for product marketers — by engineers. It reads your engineering, sales calls and market signals, then tells you the 5 things that actually matter today. With the drafts already written.

Built with Sybillion + Tensorlake · Backed by Project Europe (Pieter van der Does)

Good morning, Khushi.

Berry foraged 5 things for you while you slept.

Tue · 8:42 AM
LAUNCH AT RISK · Salesforce sync

Promised: Friday. GitHub: 2 commits in 7 days. 12 customers asked for it.

LAUNCH-READY · Slack delivery v2

Shipped yesterday. 3 quotable customer reactions ready. Draft post ready.

COMPETITIVE MOVE · Productboard shipped AI Briefs

5 customers asked for similar 3 wks ago. Counter-positioning drafted.

Connects to the tools your team already uses
GitHub
Slack
Attio
HubSpot
Notion
Linear
Jira
Intercom
Salesforce

+ 200 more via Nango. Custom adapters available for enterprise.

The 6 things Berry does for you

Watches. Tells. Drafts. Waits for your approval.

Not a dashboard. An agent team that initiates so you don’t have to chase. Always with citations, always with a human in the loop.

Catch slipping launches before they slip

Berry watches what engineering commits vs what you promised customers. Drifts past threshold? You get a card with timeline, affected accounts, draft delay note ready to send.

Battle cards that don't go stale

Sara Morgan, ex-Bloomberg PMM: "CI goes stale within a year." Berry refreshes every battle card weekly + on detected competitor moves. Diffed against your last-approved version.

Drafts come with citations

Every sentence Berry writes is footnoted to a PR, Gong call, Slack thread, or Notion page. Your CMO can verify the AI before approving it.

PMM-native, not horizontal

Glean searches docs. Shiplog models your GTM — releases, signals, commitments, themes — as a graph designed for the way PMMs actually work.

Closes the loop with customers

When a feature ships, Berry finds every customer who specifically asked for it and drafts personalized "we built it" notes. Sara's third comm category, automated.

Approval inbox · zero auto-send by default

Berry drafts. You approve. Confidence scored, role-aware, audit-logged. After 50 approvals, low-stakes drafts can graduate to auto-send if you trust them.

How it fits in your week

4 rituals. Zero new habits.

Daily · 8:30 AM

Your 5-minute morning

Open your laptop, glance at the Pulse, tick today's wins. 5 cards is the only screen you need before standup.

T-7d before launch

Pre-launch — already drafted

When a release nears ship, the launch workspace is already populated: post draft, battle card, FAQ, talking points. You edit voice, not structure.

Mondays · 7 AM

Weekly brief writes itself

Email + Slack to your CMO and sales. Top themes (Δ vs last week), top objections with verbatims + scripts, recommended actions per role.

Real-time interrupt

Drift caught before the call

Reality ≠ commitment? Pulse card + Slack DM. One click opens a workspace with the timeline, a draft delay note, and a rescope proposal already in the email body.

Stop herding cats. Start shipping the story.

14-day pilot. Connect your GitHub, sit in your chair Tuesday at 8:30, and let Berry show you what changed.

No credit card · No sales call · 60-second setup